This is your Quest
In Strategic Campaigns in Advertising, I worked as a project manager and creative director for our National Student Advertising Competition campaign. This year the competitions client was Meta Quest who had a focus on their virtual reality headset the Meta Quest 2. We were given the task of creating a complete campaign including our own research, platform, budget and evaluation.
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For the competition, we were required to submit a plans book, five creative pieces and submit a client presentation. After the final submission, we participated in a live Q&A with the competition judges.
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My team placed 4th in our district. You can see our work below.
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Client Presentation
Per NSAC guidelines, we were allowed to have four team members give our client presentation. This was our opportunity to further explain our campaign strategies beyond the plans book materials. The presentation also included extra creative pieces.
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Junior Poster Design
Our creative pieces were delegated between members on our team. I was in charge of completing the design for our junior posters.
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OOH Pop-Up Design
I assisted and overlooked the completion of the OOH campus event pop-up images. These mock-ups gave the judges a visual idea of what the events could look like.
